Brilliant Pools is an established pool service company in the Phoenix East Valley. Great operation, strong reputation, and a marketing setup that was quietly leaking money. Here is what we changed and what happened.
New customers, one pool company
Ads were running, but the conversion tracking could not be trusted, budget was capped by a bidding strategy that throttled good weeks, and search terms were burning spend on jobs they did not want. Sound familiar? It is the default state of most pool company ad accounts.
Rebuilt conversion tracking so every call and form lead was counted correctly. You cannot optimize what you cannot measure.
Aggressive negative keyword hygiene. No more paying for pool tables, public pools, or jobs outside the service area.
Campaigns restructured around weekly maintenance value, the accounts that compound, with budget calibrated to real capacity instead of an arbitrary cap.
Every lead answered fast, every job followed by a review request. The flywheel that turns ad spend into a compounding customer base.
Conversions up 62% year over year. A customer base that grew by hundreds of weekly accounts. And an owner who checks a dashboard instead of wondering where the money went. That is the whole point: a system, not a mystery.
I only take one pool company per territory. If yours is open, fifteen minutes is enough to show you exactly what I would do with it.
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