Privacy Policy

Effective October 20, 2026. This policy explains what BJG Digital collects on bjgdigital.com and through the PoolCRM service, how we use it, who we share it with, and the choices and rights you have.

1. Who we are and who this covers

BJG Digital LLC ("BJG Digital," "we," "us," or "our") is an Arizona company that operates bjgdigital.com and thepoolcrm.com, provides marketing services to home service companies, and provides the PoolCRM software service. This policy covers visitors to our websites and the businesses that sign up for our services ("customers").

If you are a homeowner who received a text, call, or email from a company that uses PoolCRM, that company is responsible for your data. We process it on their behalf and under their instructions. Contact that company directly, or contact us and we will help route your request.

2. Your consent

Please read this policy before you use our websites or submit any information to us. By using any part of our websites or services, you consent to the collection, use, and disclosure of information as described here. We only ask for personal information when we need it to provide or improve our services, we collect it by fair and lawful means, and we tell you why we are collecting it.

3. Information you give us

Name, business name, email, phone number, and mailing address when you book a call, fill out a form, or sign up.
Payment details, processed by our payment provider. We do not store full card numbers.
Your logo, business phone number, Google Business Profile link, and other setup materials.
Communications with us, including support requests, texts, and call recordings where we tell you a call is recorded.
Account credentials, which you are responsible for keeping confidential.
For customers: your contacts, leads, and the messages sent and received through PoolCRM.

4. Information collected automatically

Device and browser information, including operating system, browser type, screen size, and language.
IP address and the approximate location it implies.
Pages visited, referring site, time on page, and clicks, collected through Google Analytics, Google Tag Manager, and hosting logs.
Advertising and measurement data through cookies and pixels from Google Ads and Meta.
Call and text metadata such as timestamps, numbers, and delivery status, needed to run missed call text back and reporting.

You can install the Google Analytics opt-out browser add-on if you do not want Google Analytics to collect your visits. You can also block cookies in your browser; some site features may not work without them.

5. What this policy does not cover

This policy does not cover information collected offline, information collected by any third-party website you reach from ours, or the practices of third-party platforms that we link to or that you connect to your account (for example, your payment processor, Google, Meta, Skimmer, Pool Brain, Jobber, QuickBooks, or Zapier). We do not control those providers. Review their privacy policies before sharing information with them.

6. How we use information

To provide, set up, support, and improve the services you bought.
To send booking confirmations, service notices, invoices, and replies to your questions.
To send marketing emails or texts about our own services, with your consent, which you can withdraw at any time.
To detect security incidents, debug errors, and protect against fraudulent or illegal activity.
To measure and improve our websites, campaigns, and products.
To share with integration partners or third-party applications at your direction.
To share with our professional advisors, such as accountants, lawyers, or insurers, when needed.
To comply with law, respond to lawful requests, and enforce our terms.

7. Text messaging (SMS) terms

When you give us your mobile number and agree to receive texts, you consent to receive text messages from BJG Digital and PoolCRM at that number. Message frequency varies. Message and data rates may apply.

Reply STOP at any time to opt out. You will get one confirmation message and then no more texts from that number. Reply HELP for help, or call or text (480) 568-1983. Carriers are not liable for delayed or undelivered messages.

We will not share your mobile phone number or your text messaging opt-in consent with third parties or affiliates for their marketing or promotional purposes. Mobile information is shared only with the service providers we need to send messages on our behalf (for example, our messaging platform and telephony carrier), and only for that purpose.

8. Email marketing consent

Beyond transactional email, we may send promotional email about our own services only with your consent. Every marketing email includes an unsubscribe link. You can also withdraw consent by contacting us. We do not treat anyone differently for opting out.

9. Who we share data with

We do not sell personal information. We share it only with:

Service providers that run our systems: GoHighLevel (CRM and messaging platform), Cloudflare (hosting), Google (analytics, tag management, ads, calendar, and workspace), Meta (ads), Stripe or a similar payment processor, and telephony carriers. They may use your data only to provide services to us.
Integrations you turn on, such as Skimmer, Pool Brain, Jobber, QuickBooks, or Zapier. Once you connect them, their privacy policies apply to data sent to them.
Legal and safety: when required by law, subpoena, or court order, or to protect rights, safety, or property.
Business transfers, as described in section 16.

Although we do not sell personal information for money, some disclosures to advertising or analytics providers may count as a "sale" or "sharing" under certain state laws. You may opt out of those disclosures as described in section 13.

10. Customer data inside PoolCRM

For customers, the contacts and conversations in your PoolCRM account are your data. We act as a processor:

We use it only to deliver your service, support you, and produce your reports.
We do not use your customer list to market to your customers.
You can export your contacts and conversations while your account is active and for 30 days after cancellation, after which we may delete them.
You are responsible for having the right to load contacts into PoolCRM and to message them.
If an individual contacts us about data one of our customers holds, we will refer them to that customer and help where we can.

11. Cookies, analytics, and browser signals

Our sites use cookies for basic function, analytics (Google Analytics through Google Tag Manager), advertising measurement (Google Ads and Meta Pixel), and the booking widget. You can block cookies in your browser; some site features may not work without them.

Where required by law, we honor browser-based opt-out preference signals such as Global Privacy Control as a request to opt out of the sale or sharing of personal information and targeted advertising. There is no common standard for "Do Not Track" signals, so we do not respond to those.

12. How long we keep data

Website inquiry and booking data: up to 3 years, or until you ask us to delete it.
Customer account data: for the life of the account plus 30 days, unless law requires longer.
Billing records: 7 years, for tax and accounting.
Analytics data: per the retention setting of the analytics tool, typically 14 to 26 months.

In deciding how long to keep anything else, we consider whether it is still needed to provide services, legal and accounting requirements, applicable statutes of limitation, and any ongoing or potential dispute. When it is no longer needed, we delete, anonymize, or de-identify it.

13. Your choices and rights

Marketing: unsubscribe links in emails, STOP for texts, or contact us.
Access, correction, deletion, and a portable copy: ask us and we will respond within 30 days, or sooner where law requires. We may need to verify your identity first.
Opt out of targeted advertising and of the sale or sharing of personal information: contact us, or use a browser opt-out signal as described in section 11.
Appeal: if we decline a request, you may appeal by contacting us and saying so. We will respond with the outcome and the reasons.

Residents of states with consumer privacy laws, including California, Colorado, Connecticut, Virginia, Texas, Oregon, and others, have these rights under those laws. We honor these requests regardless of where you live, to the extent we can. We will not discriminate against you for exercising them.

14. California residents

If you are a California resident, you may exercise your rights to know, access, correct, and delete by contacting us. We will verify your request by matching information you provide against information we hold, and may ask for additional proof where the request involves sensitive data. You may use an authorized agent; we will verify the agent's authority and may require written permission or power of attorney and confirmation of your identity.

Under California Civil Code sections 1798.83 to 1798.84, we do not share personal information with third parties for their own direct marketing purposes.

15. Security

We use reputable providers, encrypted connections (HTTPS), access controls, and two-factor authentication on our own accounts. We keep personal information only as long as needed and protect it using commercially reasonable means against loss, theft, and unauthorized access, disclosure, copying, use, or modification. No method of transmission or storage is perfectly secure, so we cannot guarantee security, and any transmission is at your own risk. If we learn of a breach affecting your data, we will notify you as required by law.

16. Business transfers

If BJG Digital is sold, merged, reorganized, or transfers substantially all of its assets, or in the event of bankruptcy or dissolution, your information may transfer to the new owner. This policy will continue to apply until the new owner notifies you of a change.

17. Children

Our websites and services are for businesses and their adult representatives. They are not intended for anyone under 18. We do not knowingly collect personal information from children under 13, and we will delete any such information if we learn of it.

18. Changes to this policy

We may update this policy. The effective date at the top will change, and the current version will always be posted here. For material changes, we will email or text current customers before the change takes effect. Continued use after the effective date means you accept the updated policy.

19. Contact

Privacy questions or requests: email tyler@bjgdigital.com, or call or text (480) 568-1983. BJG Digital LLC, Gilbert, Arizona, United States.