Privacy Policy

Effective September 9, 2026. This policy explains what BJG Digital collects on bjgdigital.com and through the PoolCRM service, how we use it, and the choices you have.

1. Who this covers

BJG Digital ("we," "us") operates bjgdigital.com and thepoolcrm.com and provides the PoolCRM software and marketing services. This policy covers visitors to our websites and the businesses that sign up for our services ("customers").

If you are a homeowner who received a text or call from a pool company that uses PoolCRM, that pool company is responsible for your data. We process it on their behalf. Contact the pool company directly, or contact us and we will help route your request.

2. What we collect

Information you give us

Name, business name, email, phone number, and mailing address when you book a call, fill out a form, or sign up.
Payment details, processed by our payment provider. We do not store full card numbers.
Your logo, business phone number, Google Business Profile link, and other setup materials.
For customers: your contacts, leads, and the messages sent and received through PoolCRM.

Information collected automatically

Pages visited, referring site, browser type, device, and approximate location from IP address, via analytics and hosting logs.
Cookies and similar technologies used by our website builder, analytics, chat widget, and advertising platforms.
Call and text metadata such as timestamps, numbers, and delivery status, needed to run missed call text back and reporting.

3. How we use it

To provide, set up, and support the services you bought.
To send you booking confirmations, service notices, invoices, and replies to your questions.
To send marketing emails or texts about our own services, which you can stop at any time.
To measure and improve our websites and products.
To comply with law, enforce our terms, and protect our customers and business.

4. Text messaging (SMS) terms

When you give us your mobile number and agree to receive texts, you consent to receive text messages from BJG Digital and PoolCRM at that number. Message frequency varies. Message and data rates may apply.

Reply STOP at any time to opt out. You will get one confirmation message and then no more texts from that number.
Reply HELP for help, or call or text (480) 568-1983.
Carriers are not liable for delayed or undelivered messages.

We will not share your mobile phone number or your text messaging opt-in consent with third parties or affiliates for their marketing or promotional purposes. Mobile information is shared only with the service providers we need to send messages on our behalf (for example, our messaging platform and telephony carrier), and only for that purpose.

5. Who we share data with

We do not sell personal information. We share it only with:

Service providers that run our systems: GoHighLevel (CRM and messaging platform), Cloudflare (hosting), Google (analytics, ads, calendar, and workspace), Meta (ads), Stripe or a similar payment processor, and telephony carriers. They may use your data only to provide services to us.
Integrations you turn on, such as Skimmer, Pool Brain, Jobber, QuickBooks, or Zapier. Once you connect them, their privacy policies apply to data sent to them.
Legal and safety: when required by law, subpoena, or to protect rights, safety, or property.
Business transfers: if BJG Digital is sold or merged, your data may transfer to the new owner under this same policy.

6. Customer data inside PoolCRM

For customers, the contacts and conversations in your PoolCRM account are your data. We act as a processor:

We use it only to deliver your service, support you, and produce your reports.
We do not use your customer list to market to your customers.
You can export it while your account is active and for 30 days after cancellation, after which we may delete it.
You are responsible for having the right to load contacts into PoolCRM and to message them.

7. Cookies and analytics

Our sites use cookies for basic function, analytics (such as Google Analytics), advertising measurement (such as Google Ads and Meta Pixel), and the chat widget. You can block cookies in your browser. Some site features may not work without them.

We do not currently respond to browser "Do Not Track" signals because there is no common standard for them.

8. How long we keep data

Website inquiry and booking data: up to 3 years, or until you ask us to delete it.
Customer account data: for the life of the account plus 30 days, unless law requires longer.
Billing records: 7 years, for tax and accounting.
Analytics data: per the retention setting of the analytics tool, typically 14 to 26 months.

9. Security

We use reputable providers, encrypted connections (HTTPS), access controls, and two-factor authentication on our own accounts. No system is perfectly secure. If we learn of a breach affecting your data, we will notify you as required by law.

10. Your choices and rights

Marketing: unsubscribe links in emails, STOP for texts, or contact us.
Access, correction, deletion: ask us and we will respond within 30 days. We may need to verify your identity first.
State privacy laws: residents of states with privacy laws (such as California, Colorado, Virginia, Texas, and others) may have additional rights to access, delete, correct, or opt out of certain processing. We honor those requests regardless of where you live, to the extent we can.
Children: our services are for businesses. We do not knowingly collect data from anyone under 18.

11. Changes to this policy

We may update this policy. The effective date at the top will change. For material changes, we will email or text current customers before the change takes effect.

12. Contact

Privacy questions or requests: call or text (480) 568-1983. BJG Digital, Arizona, United States.