Marketing for pool and home service companies, by a former operator

Most agencies have never cleaned a filter. I ran the routes.

I owned a pool service company, rebuilt it, and sold it. Then I started BJG Digital because every agency I hired along the way didn't understand how a service business actually makes money. Pool is where I came from. HVAC, plumbing, roofing, landscaping, and pest run on the same math. Three ways to work with me below.

Book a call See both offers

Google Ads cost down 72% for an Arizona pool company in 30 days Conversions up 145% on the same account

−72%

Google Ads cost per lead, first 30 days, Arizona pool service and repair company

+145%

Conversion rate on the same campaigns

How we did it

Two ways to work together

Done for you, or the software that does it for you. Pool or any trade.

Done-for-you marketing · Pool

Pool Service Marketing

For companies that want leads handled end to end. Website built to convert, Google Ads run by someone who knows what a green-to-clean is worth, and follow up wired into your CRM.

Website design built around booking, not brochures
Google Ads and Local Services Ads management
Google Business Profile optimization and review growth
Lead follow up automation included

Pricing: flat monthly fee, quoted after a 15-minute call. Ad spend is paid to Google directly, never marked up.

See pool service marketing

Software

PoolCRM

For owners who want the automations without an agency retainer. Missed call text back, quote follow up, and review automation, set up on your number in three business days.

Missed calls texted back in 10 seconds
Quotes followed up on day 1, 3, 7, 14
Every customer asked once for a Google review
Works alongside Skimmer and Pool Brain

Pricing: $397/mo, setup included

See PoolCRM

Not sure which? Book a call. If you're a pool company under three trucks, I'll probably point you at PoolCRM.

Not a pool company?

Same leaks, different truck.

A missed call at an HVAC company costs a $6,000 install. A quote nobody chased at a roofer costs $15,000. The systems I built for pool companies transfer to any trade where the phone rings while you're working.

HVAC

Heating and air

Summer surge calls, maintenance-plan renewals, and replacement quotes that sit for weeks. Speed-to-lead and quote follow-up are the whole game.

Plumbing

Plumbers and drain

Emergency calls go to whoever answers. After-hours text back plus Local Services Ads puts you first at 9pm on a Sunday.

Roofing

Roofers and exteriors

Long sales cycles, storm spikes, big tickets. Automated follow-up across 30 to 90 days and a review system that proves you finish jobs.

Lawn

Landscaping and lawn

Recurring accounts like pool. Seasonal campaigns for spring cleanups and fall shutdowns, reviews after the first cut.

Pest

Pest control

Quarterly plans and one-time treatments. Win-back messages at renewal and a review ask after every service.

Garage door, electrical, cleaning, restoration

If you quote from a driveway and miss calls on a ladder, this works for you.

How I help home service companies Read the home service blog

Why a pool guy runs a marketing agency

I paid agencies for years. They never asked what a weekly account was worth.

"I ran a pool service company in Gilbert, Arizona for 5 years and grew it 650%. Every agency I hired optimized for clicks. I needed weekly accounts. After I sold, I started BJG Digital to be the agency I couldn't find."

Everything here is built around the numbers that matter in a pool business: weekly account value, missed call rate, quote close rate, and review count. Not impressions.

Full story