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The BJG Digital blog

Marketing advice, minus the fluff.

Plain-spoken articles for home service owners on getting more booked jobs: ads, follow-up, websites, and the operator lessons behind them.

Paid Ads
August 19, 2026

Local Services Ads: Is Google Guaranteed Worth It?

How LSAs work, the pay-per-lead model, and when they are worth it for home service.

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Lead Flow
August 19, 2026

Why Every Home Service Business Needs a CRM (Even If You Hate Software)

Not tech for its own sake. It is the difference between leads worked and leads lost.

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AI
August 14, 2026

AI for Pool Companies: Meet Sunny, Your 24/7 Rep

An AI rep built for pool companies that answers questions, follows up on leads, and works after hours.

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Local SEO
August 13, 2026

Local SEO for Home Service: How to Win the Google Map Pack

The map pack is where customers pick who to call. Here is how to climb into the top three.

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Paid Ads
July 22, 2026

Facebook Ads vs Google Ads for Home Service: Which to Run First?

Google captures demand, Facebook creates it. Here is how to decide where to start.

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Reputation
July 8, 2026

How to Get More 5-Star Reviews for Your Home Service Business

A simple system to collect more 5-star reviews after every job, without begging.

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Paid Ads
June 24, 2026

How Much Should a Home Service Business Spend on Google Ads?

Work backward from the cost of a booked job instead of guessing at a budget number.

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Lead Flow
June 10, 2026

Speed to Lead: Why the First 5 Minutes Decide the Job

In home service, the first company to respond usually wins. Here is why speed beats polish.

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Websites
May 27, 2026

7 Signs Your Website Is Costing You Jobs

A quick, honest checklist of website mistakes that quietly turn customers away.

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